SAP's Cloud for Consumer(C4C) is now renamed as SAP Hybris C4C generating its presence felt inside the CRM sector with its inbuilt integration to SAP CRM, ECC and several other other Third party purposes.
SAP Hybris Cloud for purchaser is much more entire, robust and mature Answer than its predecessors. It includes prepackaged integrations to SAP ERP and SAP CRM, Cell interfaces, robust social functions. The entire product or service may be viewed as a mix of a browser based Silverlight UI, Integrated social characteristics of JAM, List of loaded Cell applications for iOS & Android, SAP HANA for Integration eventualities.

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